PROVIDENCE, R.I. – The American Athletic Conference and SIDEARM Sports have collaborated for a functional redesign of The American’s website, TheAmerican.org, and have launched a conference-branded mobile app to make it easier than ever for fans to follow the conference and its member institutions.
 
The fully responsive website is designed to make the most pertinent information easily accessible to users on all platforms. The modern responsive design and simple navigation tools allow for a seamless experience on desktop, tablet or mobile devices.
 
“We are proud to partner with SIDEARM Sports to launch our redesigned website,” said American Athletic Conference commissioner Mike Aresco. “Our goal with this redesign is to make it easier than ever for our fans to gain access to the most important and up-to-date information about the American Athletic Conference and its member schools. We could not be happier with SIDEARM's implementation of our feedback and their production of an extremely attractive site that is functional across all platforms.”

The website features full integration with The American’s social media presence on Facebook, Twitter and Instagram and houses the full archive of highlights and original features from the American Digital Network.
 
The American’s mobile app allows users a quick and efficient way to get the latest scores, statistics and stories on The American, while accessing the latest content from the American Digital Network. Fans may customize the app to showcase their favorite sports and may opt in to receive push notifications for live American Digital Network game productions or other conference news.
 
The mobile app can be downloaded for free on Apple devices through the App Store and on Android devices through Google Play by searching for ‘American Athletic Conference.’
 
The American Athletic Conference has worked in collaboration with SIDEARM Sports since the formation of the conference in 2013.
 
About SIDEARM Sports
Acquired by collegiate marketer Learfield IMG College in June 2014, SIDEARM Sports is the nation’s leading digital provider for college athletics. The company is based in Syracuse, N.Y. and founded in 2000 by Jeff Rubin, who continues to lead the business. SIDEARM is trusted by some of the biggest brands in intercollegiate athletics, including 250 NCAA Division I programs and 56 Power Five athletic departments. As a leader in collegiate athletic web solutions, SIDEARM Sports provides the software and technology that powers websites, mobile applications, live stats, social presence and video streaming for its school and conference partners. Clients applaud SIDEARM for its service, reliability and customization, and its easy-to-use interface allows schools to customize their content streams and digital presence.
 
For more information about SIDEARM Sports, please visit sidearmsports.com.
 
THE AMERICAN ATHLETIC CONFERENCE:
The American Athletic Conference (The American), a member of the NCAA, was reconstituted in 2013. With the conference office in Providence, Rhode Island, The American is comprised of the following institutions: UCF, Cincinnati, UConn, ECU, Houston, Memphis, Navy (in football only), USF, SMU, Temple, Tulane, Tulsa and Wichita State. Under the leadership of Commissioner Mike Aresco, The American sponsors 22 championships – 10 for men and 12 for women; is a member of the College Football Playoff; began new television partnerships with ESPN and CBS Sports in 2014; and has a marketing partnership with Learfield. For more information, please visit TheAmerican.org.