IRVING, Texas — The American Conference and Morgan & Morgan today announced Morgan & Morgan as the official law firm of the 2026 American Conference Men’s and Women’s Basketball Championships, set for March 10-15, 2026, at Legacy Arena in Birmingham, Alabama.
 
The partnership reflects the American’s continued strategy to align with nationally recognized brands that bring strong visibility, category leadership and meaningful engagement to the conference’s championship platforms. Through the relationship with Morgan & Morgan, America’s largest injury law firm, the American continues to expand the commercial growth and national profile of its marquee events while creating added value for member institutions, student-athletes and fans.
 
“We are proud to welcome Morgan & Morgan as an official partner of the American Conference Basketball Championships,” Commissioner Tim Pernetti said. “Morgan & Morgan is a nationally respected brand with a strong commitment to standing up for people and communities across the country. This partnership strengthens our championship platform and helps us continue building a bold, modern commercial strategy around the American.”
 
As the nation’s largest injury law firm, Morgan & Morgan has built a national reputation for fighting on behalf of individuals and families across the country. With attorneys licensed in all 50 states, the firm has recovered more than $30 billion for more than 700,000 clients while advancing its “For The People” mission across more than 50 practice areas, including national mass torts and class actions, labor and employment, product liability, and dangerous drugs. Founded in 1988 and now more than 1,000 attorneys strong, Morgan & Morgan combines national scale, broad legal experience, and a client-first philosophy as it continues to take on some of the world’s largest corporations and secure billions in complex national litigation.
 
“Morgan & Morgan is proud to serve as a sponsor of this year’s American Conference championship tournaments,” said Morgan & Morgan Managing Partner Dan Morgan. “Our firm has long believed in partnering with organizations and teams that champion and support college athletes. We are continually inspired by the determination, discipline, and dedication these young men and women demonstrate in representing their universities both on and off the court, and we look forward to an exciting tournament this year.”
 
The agreement was executed through American RISE Ventures, the conference’s business and innovation division, launched in May 2025 to lead revenue generation, sponsorship strategy, media rights, brand partnerships, technology, and emerging ventures. In its first 10 months, RISE has helped more than double the conference’s revenue over the previous year, reflecting the division’s strong early momentum and growing commercial impact. The Morgan & Morgan partnership is the latest example of RISE’s ability to secure high-impact relationships that strengthen the conference’s brand, expand revenue opportunities and create meaningful value for member institutions, student-athletes and partners alike.
 
“This partnership is another example of how the American is building high-value relationships around our championship events,” said Bryan Calka, chief commercial officer of American RISE Ventures. “Morgan & Morgan brings a powerful national presence, and this agreement creates strong visibility across one of our most exciting weeks of the year for our schools, student-athletes and fans.”
 
The agreement delivers a broad and visible tournament presence for Morgan & Morgan across both the men’s and women’s championships. Morgan & Morgan will receive the exclusive designation of official law firm of the American Conference Basketball Championships, along with use of American Conference logos and marks. The partnership also includes significant in-arena and national broadcast exposure throughout tournament play.
 
Partnership Highlights

• Exclusive designation: Morgan & Morgan becomes the official law firm of the 2026 American Conference Basketball Championships.
• Tournament details: The American Conference Basketball Championships will take place March 10-15. Both the men’s and women’s tournaments will culminate with championship games, March 14 on ESPNU for the women and March 15 on ESPN for the men.
• Branding: The championships will feature on-court branding in the form of two permanent TV-visible baseline logos for every game of both tournaments.
• In-arena exposure: Courtside LED signage, ribbon board signage and LED stanchion signage.
• In-game broadcast features: ESPN+ will feature “Keys to the Game” presented by Morgan & Morgan for each tournament matchup.

 
About American Conference
The American Conference is a member of the National Collegiate Athletic Association (NCAA). The league was founded in 1979, reconstituted in 2013 as the American Athletic Conference, and rebranded “American Conference” in 2025.
  
With the conference office in Irving, Texas, the American is comprised of the following institutions: University of Alabama at Birmingham, United States Military Academy West Point (Army - in football only), University of North Carolina at Charlotte, East Carolina University, Florida Atlantic University, University of Memphis, United States Naval Academy (Navy - in football only), University of North Texas, Rice University, University of South Florida, Temple University, University of Texas at San Antonio, Tulane University, University of Tulsa and Wichita State University (basketball and Olympic sports). Under the leadership of Commissioner Tim Pernetti, the American sponsors 20 sports (nine for men and 11 for women); is a member of the College Football Playoff (CFP); has television partnerships with ESPN and CBS Sports; in the spring of 2019, signed a foundational television agreement with ESPN that commenced in 2020-21and extends through the 2033-34 academic year. For more information, please visit www.TheAmerican.org.
 
About Morgan & Morgan
As America’s largest injury law firm, with lawyers licensed in all 50 states, Morgan & Morgan has recovered more than $30 billion for over 700,000 clients. Throughout the United States, our attorneys fulfill our “For The People” commitment in over 50 practice areas, including national mass torts and class actions, labor and employment, product liability and dangerous drugs, among many others. Hundreds of law firms throughout the U.S. refer thousands of cases through our Morgan Connection platform. Our firm has taken on some of the biggest corporations across the globe, including BP, Facebook, Google, Monsanto, and Eli Lilly, and recovered billions in complex national litigation, including $1.8 billion in the Porter Ranch Gas Leak case in California. Learn more at www.forthepeople.com.