The American Athletic Conference unveiled its new logo on June 18, 2013 as part of a comprehensive re-branding of the Conference.
The American Athletic Conference primary, secondary and wordmark logos are the cornerstones of our identity system. They distinguish the conference and present a cohesive, recognized image of our brand. Therefore, they must be used consistently and never be manipulated, changed, disassembled, used as part of other logos or otherwise modified.
All publications, web applications, advertising and on-campus depictions of the marks must be consistent with the branding guidelines outlined in the official conference style guide (below), or otherwise approved by the conference office. The use of any conference logo for retail or resale purposes must be approved by the conference office and must comply with the conference’s licensing program policies.
To access downloads of the official conference marks and those of its members, please visit our
Logo Downloads Page.
Contact branding@theamerican.org for a password if you do not have one.
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If any logo usage is deemed incorrect, improper or found to be non-conforming to established style guidelines, the party will be asked to remove or correct the incorrect usage in the environment or media where it is depicted or presented.
Please note, whenever possible the conference prefers the use of "The American" or "American" and not the abbreviation, AAC.
Style Guide Quick Reference Sheet
Any prospective manufacturer who wishes to obtain a license to produce officially licensed American Athletic Conference merchandise must submit a license application through the Learfield Licensing Group. The American has partnered with Learfield Licensingto manage its trademark licensing program. As the Conference's representative, Learfield Licensingis responsible for administering the licensing programs, including processing applications, collecting royalties, enforcing trademarks and pursuing new market opportunities for The American. If you are interested in participating as an American Athletic Conference Licensee please contact:
Learfield Licensing Partners
442 Century Lane, Suite 100
Holland, MI 49423
(616) 395-0676
www.learfieldlicensing.com